Sonia Tarbox
Senior Producer
Photo by New Revolution Media
Sonia began her career in NYC's fashion world working for luxury retailer Prada. Combining her love of luxury, hospitality, and nature, she relocated to Colorado to grow her experience as the Director of Sales, Marketing & Events at Dunton Hot Springs Resort. In 2011, she moved further west and joined the opening team of Ram’s Gate Winery in Sonoma as Marketing & Events Director.
Sonia started consulting for Stag Dining in 2014. Today she serves as Senior Producer, working with clients to develop and manage the firm’s most creative and innovative projects. She has also expanded the company’s presence into Napa and Sonoma County.
At Stag, Sonia has produced multiple NFL Super Bowl activations, wrap parties for Pixar films, an international multi-city tour for Instagram experiential brand activations, holiday parties for Airbnb five years running, and grand opening extravaganzas for Clos Du Val and Donum Estate wineries.
When not on the job, Sonia is usually enjoying the outdoors, hiking, snowboarding, or relaxing on a beach somewhere, preferably with wine and some delicious snacks.